PURE Sports Drink Range
PURE ELECTROLYTE HYDRATION 500G POUCH
$39.95
PURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been specifically formulated for use during sport & exercise.PURE Electrolyte Hydration contains no added preservatives, colours or anti-clumping agents.
When you open a bag of PURE Electrolyte Hydration the first thing you'll notice is the amazing smell of fresh fruit. Made from real freeze-dried fruit powder, when you add water you can actually see the real fruit particles in your drink bottle.
- Made in New Zealand with real fruit.
- Not sickly sweet.
- No added colours, flavours or preservatives. Gluten free.
- Each 500g pouch of PURE Electrolyte Hydration makes up to 9 litres.
- Available in 4 great flavours: Raspberry, Pineapple, Lemon or Superfruits (containing Acai, Goji, Pomegranate, Elderberry, Blackcurrant, Blueberry, Cranberry, Strawberry and Raspberries)
Hydration
Proper hydration is essential during exercise, when you are dehydrated, or unwell. When mixed with water to the correct amounts, PURE Electrolyte Hydration will assist with ensuring adequate fluid intake during exercise and to prevent or treat mild dehydration that may occur as a result of sustained strenuous exercise.
Energy
Made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, PURE Electrolyte Hydration is designed to promote the availability of energy during exercise. It’s not sickly sweet so you can easily drink it at full strength.
Electrolytes
PURE Electrolyte Hydration is formulated with specific electrolytes for people who lead an active lifestyle, helping to replace electrolytes lost during sweating & exercise.
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PURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been specifically formulated for use... View full product details
PURE ELECTROLYTE HYDRATION 42G SINGLE SERVE SACHET
$4.00
PURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been specifically formulated for use during sport & exercise.
PURE Electrolyte Hydration contains no added preservatives, colours or anti-clumping agents.
When you open PURE Electrolyte Hydration the first thing you'll notice is the amazing smell of fresh fruit. Made from real freeze-dried fruit powder, when you add water you can actually see the real fruit particles in your drink bottle.
- Made in New Zealand with real fruit.
- Not sickly sweet.
- No added colours, flavours or preservatives. Gluten free.
- Each 42g sachet makes 750ml (a large drink bottle) - great for traveling!
- Available in 4 great flavours: Raspberry, Pineapple, Lemon or Superfruits (containing Acai, Goji, Pomegranate, Elderberry, Blackcurrant, Blueberry, Cranberry, Strawberry and Raspberries)
Hydration
Proper hydration is essential during exercise, when you are dehydrated, or unwell. When mixed with water to the correct amounts, PURE Electrolyte Hydration will assist with ensuring adequate fluid intake during exercise and to prevent or treat mild dehydration that may occur as a result of sustained strenuous exercise.
Energy
Made with a specific blend of sucrose and glucose that is rapidly absorbed, PURE Electrolyte Hydration is designed to promote the availability of energy during exercise. It’s not sickly sweet so you can easily drink it at full strength.
Electrolytes
PURE Electrolyte Hydration is formulated with specific electrolytes for people who lead an active lifestyle, helping to replace electrolytes lost during sweating & exercise.
View full product detailsPURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been specifically formulated for use... View full product details
PURE ELECTROLYTE HYDRATION SACHET BOX (25 SACHETS)
$98.75
PURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been specifically formulated for use during sport & exercise.
PURE Electrolyte Hydration contains no added preservatives, colours or anti-clumping agents.
Available in 4 great flavours: Raspberry, Pineapple, Lemon or Superfruits. We also have a mixed sachet box if you cant decide on one flavour!
When you open PURE Electrolyte Hydration the first thing you'll notice is the amazing smell of fresh fruit. Made from real freeze-dried fruit powder, when you add water you can actually see the real fruit particles in your drink bottle.
- Made in New Zealand with real fruit.
- Not sickly sweet.
- No added colours, flavours or preservatives. Gluten free.
- Each box contains 25 x 42g sachets (each sachet makes 750ml when mixed with water).
- Available in 4 great flavours: Raspberry, Pineapple, Lemon or Superfruits (containing Acai, Goji, Pomegranate, Elderberry, Blackcurrant, Blueberry, Cranberry, Strawberry and Raspberries)
Hydration
Proper hydration is essential during exercise, when you are dehydrated, or unwell. When mixed with water to the correct amounts, PURE Electrolyte Hydration will assist with ensuring adequate fluid intake during exercise and to prevent or treat mild dehydration that may occur as a result of sustained strenuous exercise.
Energy
Made with a specific blend of sucrose and glucose that is rapidly absorbed, PURE Electrolyte Hydration is designed to promote the availability of energy during exercise. It’s not sickly sweet so you can easily drink it at full strength.
Electrolytes
PURE Electrolyte Hydration is formulated with specific electrolytes for people who lead an active lifestyle, helping to replace electrolytes lost during sweating & exercise.
View full product detailsPURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been specifically formulated for use... View full product details
PURE ENDURANCE FORMULA 500G POUCH
$54.95
PURE Endurance Formula is a premium drink base specifically formulated for use during sustained strenuous exercise of 2 hours and over, made with real raspberries, carbohydrates, mineral salts and added New Zealand whey protein isolate.
PURE Endurance Formula contains no added preservatives, colours or anti-clumping agents.
When you open a bag the first thing you'll enjoy is the amazing aroma of fresh raspberries. You'll actually see real raspberry particles in the powder. PURE Endurance Formula is refreshing and easy to consume, even during your hardest training sessions and endurance events.
PROTEIN
PURE Endurance Formula is made with New Zealand whey protein isolate (90% protein) to help replace protein stores in the body, making it ideal to support tissue building and repair during and after extended exercise and when taken in conjunction with a healthy & varied diet.
ENERGY
Made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, PURE Endurance Formula is not sickly sweet so you can easily drink it at full strength.
ELECTROLYTE BALANCE
When mixed with plain water PURE Endurance Formula provides a source of mineral salts, including magnesium, which will help replace those lost from the body during sweating & exercise. Magnesium is necessary for normal electrolyte balance, protein synthesis, nerve and muscle function, and when taken in conjunction with a healthy & varied diet it can contribute to a reduction in tiredness and fatigue - ideal for periods of prolonged strenuous exercise.
DIRECTIONS:
Mix 2 scoops (included) of powder for every 500ml of water. Shake well.
Consume within 12 hours of mixing.
SUGGESTED USE:
500-900ml per hour of extended exercise, up to 3.5 servings per day.
Not suitable for children under 14 years of age.
FORMULATED SUPPLEMENTARY SPORTS FOOD: This food is not a sole source of nutrition and should be used in conjunction with a nutritious diet and appropriate exercise program. All claims are for the product when prepared as directed. Not suitable for children under 15 years of age or pregnant women: should use only under medical or dietetic supervision.
View full product detailsPURE Endurance Formula is a premium drink base specifically formulated for use during sustained strenuous exercise of 2 hours and over, made with real raspberries, carbohydrates,... View full product details
PURE ELECTROLYTE HYDRATION PREMIUM STARTER KIT
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PURE Premium Starter Kit:
- 4 x 42g single-serve PURE Electrolyte Hydration sachets (1 in each flavour: Raspberry, Pineapple, Lemon & Superfruits)
- PURE CamelBak Podium 710ml water bottle
These make great gifts or a starter pack of PURE goodness, order yours today!
View full product detailsPURE Premium Starter Kit: 4 x 42g single-serve PURE Electrolyte Hydration sachets (1 in each flavour: Raspberry, Pineapple, Lemon & Superfruits) PURE CamelBak Podium 710ml... View full product details
Fluid Energy Gel Range
PURE FLUID ENERGY GELS 50G
$3.70
PURE Fluid Energy Gels are flavoured with real fruit and fruit juices. When you use this gel the first thing you’ll notice is the amazing taste of real fruit and how easy it is to consume. The gel is not sickly sweet (no added fructose) and is light in consistency, making them easier to consume while exercising and racing.
Designed for use during exercise, the PURE Fluid Energy Gels are a highly practical way to provide a fast energy boost in easy to open packaging.
- Flavoured with real fruit.
- Not sickly sweet.
- No added colours. Gluten free.
- Made in New Zealand.
- Each 50g Fluid Energy gel contains 25g - 26g of carbohydrates.
- Available in 4 great flavours: Raspberry + Caffeine, Apple Cinnamon, Mango or Orange.
RECOMMENDED USE
Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Maximum daily intake 10 servings
View full product detailsPURE Fluid Energy Gels are flavoured with real fruit and fruit juices. When you use this gel the first thing you’ll notice is the amazing... View full product details
PURE FLUID ENERGY GEL BOX (18 GELS)
$66.60
PURE Fluid Energy Gels are flavoured with real fruit and fruit juices. When you use this gel the first thing you’ll notice is the amazing taste of real fruit and how easy it is to consume. The gel is not sickly sweet (no added fructose) and is light in consistency, making them easier to consume while exercising and racing.
Designed for use during exercise, the PURE Fluid Energy Gels are a highly practical way to provide a fast energy boost in easy to open packaging.
- Flavoured with real fruit.
- Not sickly sweet.
- No added colours. Gluten free.
- Made in New Zealand.
- Each 50g Fluid Energy gel contains 25g - 26g of carbohydrates.
- Each gel box contains 18 x 50g gels in your choice of flavour: Raspberry + 30mg Caffeine, Apple Cinnamon, Mango and Orange.
RECOMMENDED USE
Use 15 minutes prior to activity, then every 30-40 minutes during exercise. Maximum daily intake 10 serves.
View full product detailsPURE Fluid Energy Gels are flavoured with real fruit and fruit juices. When you use this gel the first thing you’ll notice is the amazing... View full product details
PURE RECOVERY / LIFESTYLE RANGE
PURE BEET ENDURANCE 150G POUCH
$41.95
PURE Beet Endurance powder is made by freeze drying concentrated beetroot juice to maintain it’s freshness qualities with no additives or preservatives, and contains naturally occurring nitrates.
Beware of other lower nitrate level beetroot powders that are only made from freeze dried beetroot and not the concentrated juice.
PURE Beet Endurance powder provides a convenient way to get a natural nitrate boost in an easy to digest form.
It’s healthy, convenient and great tasting!
ADVANTAGES OF PURE BEET ENDURANCE POWDER
- Excellent taste compared to other beetroot products, with a slightly sweet non earthy taste profile.
- Convenient & easy to consume. Just mix with water, juice or smoothies.
- Over 10 times concentration - each PURE Beet Endurance pouch is equivalent to 1.6kg fresh beetroot juice.
- 369mg nitrates in every 30g serving.
- 5 serves per 150g pouch (1 serve per day, as directed).
How to use
Simply mix 3 scoops (included) with 250ml plain water to ensure adequate fluid intake. Consume at least 3 – 4 hours prior to an event and ideally take daily as directed for 2 – 5 days prior to your planned event.
FORMULATED SUPPLEMENTARY SPORTS FOOD.
This food is not a sole source of nutrition and should be used in-conjuction with an appropriate exercise program.
NOT SUITABLE FOR CHILDREN UNDER 15 YEARS OR PREGNANT WOMEN UNLESS UNDER MEDICAL OR DIETETIC SUPERVISION.
Further Reading:
Beet Juice as a Physical Performance Enhancer, Natural Medicine Journal (Feb 2014, Vol. 6, Issue 2)
Effects of Dietary Nitrate Supplementation in 5km Running Time Trial Performance, British Journal of Sports Medicine (2013, Vol. 47, Issue 17)
Nitrate supplementation’s improvement of 10-km time-trial performance in trained cyclists, International Journal of Sport Nutrition and Exercise Metabolism (Feb 2012, Vol. 22, Issue 1)
View full product detailsPURE Beet Endurance powder is made by freeze drying concentrated beetroot juice to maintain it’s freshness qualities with no additives or preservatives, and contains naturally... View full product details
PURE BLACKCURRANT RECOVERY 200G POUCH
$54.95
PURE Blackcurrant Recovery is made with real New Zealand Ben Ard blackcurrants that have naturally occurring anthocyanins, which give blackcurrants their deep purple colour. Whole blackcurrant berries are freeze dried and milled down to a fine powder that is full of flavour and vitality.
When taken as directed and in conjunction with a healthy & varied diet, the naturally high levels of Vitamin C in blackcurrants help your recovery as it supports immunity and blood vessel structure and function. Vitamin C also contributes to the reduction of
tiredness and fatigue, so you can stay on top of your game.
PURE Blackcurrant Recovery powder can be a yummy part of a balanced varied diet with high amounts of fruits and vegetables to keep your heart healthy too.
Each 200g pouch of PURE Blackcurrant Recovery powder contains 33 serves (serving size is 1 heaped teaspoon).
SUGGESTED USE
- For general wellbeing mix 1 teaspoon daily with water, juice or smoothie and mix well in a glass or shaker. Try it hot or cold!
- For sport & exercise mix 1 heaped teaspoon daily with water, juice or smoothie. Mix well in a glass, bottle or shaker.
ADVANTAGES OF PURE BLACKCURRANT RECOVERY POWDER
Make the choice of natural foods which are readily available in nature to help with your exercise recovery:
- 100% New Zealand blackcurrants - each 200g pouch is equivalent to over 1kg of fresh blackcurrants
- Equivalent of over 30 blackcurrants in every serving
- 150mg of anthocyanins per serve
- Good source of Vitamin C
For further reading:
"New research highlights sports recovery potential in blackcurrants", NZ Plant & Food Research, June 2009
"New Zealand blackcurrant extract improves cycling performance and fat oxidisation in cyclists", European Journal of Applied Physiology, November 2015
"New Zealand blackcurrant extract improves high-intensity intermittent running", International Journal of Sports Nutrition & Exercise Metabolism, October 2015
"University lecturer to present effects of [New Zealand] blackcurrants on athletes at international conference", University of Chichester, June 2014
View full product detailsPURE Blackcurrant Recovery is made with real New Zealand Ben Ard blackcurrants that have naturally occurring anthocyanins, which give blackcurrants their deep purple colour. Whole... View full product details
PURE EXERCISE RECOVERY CACAO & HONEY 740G
$69.95
PURE Exercise Recovery powder makes a premium, natural post-exercise drink containing a delicious blend of raw organic cacao powder, milk proteins and New Zealand honey powder.
Designed to help your body recover faster while optimising strength and fitness gains made during exercise, PURE Exercise Recovery will assist with muscle building and repair following exercise.*
- Each 740g bag will make 10 serves or 5 litres (up to 500ml per serve, when mixed with water)
- 15g milk proteins per serve
- Gluten free & preservative free
- No artificial colours, flavours or sweeteners. Just natural goodness inside each bag.
When you open this bag the first thing you’ll enjoy is the amazing aroma of raw cacao powder and New Zealand honey. Simply mix with water for a creamy, low-fat chocolate flavoured milkshake with a hint of honey.
RECOMMENDED USE:
Up to two serves per day, immediately after hard or prolonged exercise.
MILK PROTEINS & ESSENTIAL MINERALS
PURE Exercise Recovery contains 15g of milk proteins per serve and naturally occurring nutrients including the essential minerals calcium, potassium, sodium and magnesium.
PURE Exercise Recovery provides a good source of protein to help with tissue building and repair, while potassium can help with normal electrolyte balance and magnesium contributes to a reduction in tiredness and fatigue as a result of extended exercise.*
NEW ZEALAND HONEY
Each serving of PURE Exercise Recovery contains 10g of freeze dried New Zealand honey. Honey is a source of natural sugars and provides a great taste with just a hint of sweetness.
RAW ORGANIC CACAO POWDER
PURE Exercise Recovery is made with cacao from organic cacao beans that are cold-pressed and milled into a fine powder. Cacao contains naturally occurring essential minerals and provides a smooth chocolate taste to this refreshing and great tasting drink, without artificial additives.
* When taken as directed and in conjunction with a healthy & varied diet.
View full product detailsPURE Exercise Recovery powder makes a premium, natural post-exercise drink containing a delicious blend of raw organic cacao powder, milk proteins and New Zealand honey... View full product details
PURE WHEY PROTEIN ORGANIC CACAO 750G
$84.95
PURE Whey Protein is a premium natural protein drink using whey protein concentrate (82% protein) from the green pastures of New Zealand’s South Island, combined with raw organic cacao powder and subtly sweetened with natural stevia. When you open a bag the first thing you’ll enjoy is the amazing chocolate aroma of organic cacao powder.
Formulated to provide your body with protein for optimum muscle tissue building and repair, PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. PURE Whey Protein mixes easily and has a great natural taste profile.
- 21g protein per serve
- Made in New Zealand from local & imported ingredients
- No artificial colours, flavours or preservatives
- 25 serves per 750g pouch
DIRECTIONS:
Mix 3 scoops (included) of powder with 200ml of skim milk or water. Shake well.
Try blending PURE Whey Protein with yoghurt, fruit & berries to make a delicious smoothie.
SUGGESTED USE:
Take 1 - 3 servings per day depending on your diet and activity level.
Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise.
Also great for a morning or afternoon snack, or when additional protein is needed in your diet.
SUPPLEMENTED FOOD: This product should be used in conjunction with a nutritious diet and appropriate exercise program. All claims are for the product when prepared as directed. Pregnant or lactating women should use only under medical or dietetic supervision.
View full product detailsPURE Whey Protein is a premium natural protein drink using whey protein concentrate (82% protein) from the green pastures of New Zealand’s South Island, combined... View full product details
PURE Accessories
PURE CAMELBAK PODIUM 710ML BOTTLE
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- Innovative, self-sealing Jet Valve eliminates splatters and spills.
- Lightweight, easy-squeeze bottle delivers the right flow to quench your thirst.
- Wide-mouth opening is easy to fill with ice and fluid and a breeze to clean.
- 100% Free of BPA and BPS.
- TruTaste polypropylene with HydroGuard.
- Removable nozzle for easy cleaning.
- Positive lockout for leakproof transport.
We love these premium quality bottles and we’re sure you will too – perfect for your PURE Electrolyte Hydration drink.
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PURE CamelBak Podium redefines the bike bottle with a high flow rate and self-sealing cap. Innovative, self-sealing Jet Valve eliminates splatters and spills. Lightweight, easy-squeeze... View full product details
PURE ELECTROLYTE HYDRATION PREMIUM STARTER KIT
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PURE Premium Starter Kit:
- 4 x 42g single-serve PURE Electrolyte Hydration sachets (1 in each flavour: Raspberry, Pineapple, Lemon & Superfruits)
- PURE CamelBak Podium 710ml water bottle
These make great gifts or a starter pack of PURE goodness, order yours today!
View full product detailsPURE Premium Starter Kit: 4 x 42g single-serve PURE Electrolyte Hydration sachets (1 in each flavour: Raspberry, Pineapple, Lemon & Superfruits) PURE CamelBak Podium 710ml... View full product details
PURE ELECTROLYTE REPLACEMENT CAPSULES (80)
$45.00
PURE Electrolyte Replacement Capsules are formulated to help maintain your body's electrolyte levels and to help replace minerals lost during sustained strenuous exercise and in hot conditions, without additional carbohydrates.
New packaging size - each bottle contains 80 x PURE Electrolyte Replacement Capsules.
Replacement of electrolytes can assist the support of normal muscle function. Recommended for endurance athletes or those requiring additional electrolytes during hot conditions.
PURE Electrolyte Capsules contain the electrolytes sodium, magnesium, potassium and calcium with added Vitamin D and Vitamin B6 for electrolyte absorption.
- Replace lost electrolytes
- Inclusion of magnesium to support normal muscle function and contribute to a reduction in tiredness & fatigue, when taken as part of a varied & healthy diet.
- Easy to consume - just swallow with water or sports drink while exercising. No need to dissolve.
- Tasteless vegetable (vegan) gel capsules - no nasty aftertaste.
Each bottle of PURE Electrolyte Replacement Capsules contains 80 x size '0' capsules.
Suggested Use
Take one (1) capsule with water or PURE Electrolyte Hydration drink every 30 – 60 minutes during hard physical activity.
Take up to 10 capsules daily.
For endurance sports we recommend 2 capsules per hour of exercise, taken with 500ml - 750ml of PURE Electrolyte hydration drink.
CAUTION:
PURE Electrolyte Capsules will not prevent hyponatremia, heat stroke and other dangerous conditions resulting from over exertion in extreme heat.
*If you are unsure of recommended dosage or use for your personal health circumstances (e.g. pregnancy or low sodium diet), consult your medical practitioner prior to use.
View full product detailsPURE Electrolyte Replacement Capsules are formulated to help maintain your body's electrolyte levels and to help replace minerals lost during sustained strenuous exercise and in... View full product details
PURE HYDRO+AID 300G
$32.95
PURE Hydro+Aid is a natural electrolyte drink base made with real New Zealand lemons and ginger, carbohydrates and electrolytes. It has been specifically formulated to help replace fluids, energy and mineral salts lost from the body during vomiting, diarrhoea and other nausea related symptoms.
Useful to keep at home for winter flu, gastro bugs, pregnancy nausea, hangovers and the like.
- Made in New Zealand with real lemons & ginger for a light, soothing drink.
- No artificial colours or flavours. No preservatives.
- Premium quality mineral salts (magnesium, potassium, sodium, calcium).
- Important source of energy (sucrose & glucose) to help maintain energy levels and fluid intake when made as directed, during periods of dehydration.
- Each 300g tub makes up to 5 litres, when mixed with water as directed.
Use of this product should not replace professional medical advice. If symptoms persist, see your health care professional without delay.
Hydration
Proper hydration is essential when you are dehydrated, or unwell. When mixed with water to the correct amounts, PURE Hydro+Aid will assist with ensuring adequate fluid to prevent or treat mild dehydration that may occur as a result of illness.
Energy
Made with a specific blend of sucrose and glucose which helps with rapid replacement of energy, PURE Hydro+Aid is designed to promote the availability of energy during illness. It’s not sickly sweet so you can easily drink it at full strength.
Electrolytes
PURE Hydro+Aid is formulated with specific electrolytes, helping to replace those lost from the body during sweating.
DIRECTIONS
Mix 1 scoop (included) of powder for every 250ml water into a glass or drink bottle. Consume within 12 hours of mixing.
RECOMMENDED USE
Recommended dose of 500ml (2 serves) in the first hour of symptoms, then sip as required thereafter.
View full product detailsPURE Hydro+Aid is a natural electrolyte drink base made with real New Zealand lemons and ginger, carbohydrates and electrolytes. It has been specifically formulated to help replace fluids,... View full product details
