Pure Athletes

We're proud to support a number of athletes of all ages, across a wide variety of sports here in Singapore, as they work towards their goals.

A selection of our PURE sponsored athletes are profiled below, click on there profiles to learn more of their stories.

Use the application form to apply for our sponsorship & ambassador program.


Marie Choo

Marie Choo was once known for her work and fashion style as a Public Relations professional and was featured in many magazines and newspapers. These days, dog lovers and those in the dog welfare community know her better as The Dog Alchemist, a dog behaviourist and trainer who trains and rehabilitates dogs, while the running and fitness community know her as an avid runner who runs marathons and ultra trail races to raise funds and awareness for rescue dogs. She started running 3 years ago, going from not being able to run 2km to completing her first full marathon in Tokyo just shy of 10 months. She went on to complete Gold Coast Marathon and New York City Marathon in 2016. This year, she ventured into ultra trail running and made her debut at Translantau50 in Hong Kong. She is currently training for Berlin Marathon 2017 and for a 100km ultra trail race in 2018. Thanks Ashlogue.com for the great photo!

Constance Lien

My name is Constance and I am a 18 year old girl from Singapore. I came from a competitive Swimming Background representing the state, but is now committed and focused on competing in Brazilian jiu-jitsu (a form of martial arts) under the evolve mma team :). Some of my recent accolades includes 4th in the Abu Dhabi World Pro 2017. I'm a blue belt and it has been two years since I started my jiujitsu journey 😊Nice to me y'll !!

Ling Er Choo

Ling Er is no stranger among the triathlon arena. Coming from a purely Track and Field back ground, Ling Er burst into the multi-sports discipline scene and constantly challenged for the top 3 podium spots even when she was still considered as a ‘newbie’ to some of her more seasoned and experience peers. It was in 2009 that she met with a near fatal accident after having qualified for the Forster Grant 70.3 World Championships in Florida while out training on the road in her final two weeks preparations. A vehicle collided with her, resulting in a broken left femur, broken right kneecap and a broken right ankle. Along with the mild blood clot in her head, doctor diagnoses her to be partially handicap and that she would not be able to fulfill the full movement of walking. Needless to say, all hopes of running and getting back into the sports will have to come to a pre-mature end. Moving forward 4 years later, Ling Er has overcome the adversity that she met in her life. She endeavours to be a constant advocate to the younger generations and view to inspire, that anyone can be the change in the world you want to see if you set your heart and mind to it. She has since broke two previous records set by a Singaporean Female in the 70.3 Ironman and the Full Ironman distance. 4hrs 51mins for a 70.3 Ironman and 11hrs 18mins for a full Ironman. In 2014, Ling Er achieved a remarkable milestone that much of male counterparts can only dream of. Ling Er is the first Singaporean to ever qualify for the prestigious Kona Ironman World Championship in Hawaii, twice. The only 3 means to qualify for the Kona Ironman World Championship is either via a lottery program, a legacy program or by winning and topping your age group in a qualifying Ironman race. In both attempt, Ling Er qualified by winning her age group. We are delighted to have Ling Er onboard as a PURE Elite Athlete! Thanks to Jun Hwa Lau for the awesome photo!

Jonathan Chong

Hi I'm Jonathan, I train 10 times a week for 2 hours or more every session. I aim to qualify for all regional and international competitions in 2018. Kayaking is a demanding sport that requires long hours of intensive training. Hence, Pure's products are optimal for fueling me through the workouts by keeping me hydrated and replenishing my body's electrolyte stores. Besides being a competitive athlete, I am also a coach for school teams. I do my coaching on top of my own training and do face an issue of recovery because the intra-training rest time is shortened. By consuming Pure's post workout recovery, it has helped me cope with the increased workout load tremendously.

Raviin Muthu

Hello, I'm Raviin a national Track and Field athlete. Specialising in events such as the 800m and 1500m I also enjoys participating in events up to half-marathon distance. In 2015, I represented Singapore at the 28th SEA Games in the 1500m, running my personal best of 3min 56secs which ranked me the 5th fastest Singaporean of all-time! And the 7th fastest South East Asian 1500m athlete of 2015. I am constantly pushing to improve on my PB for both the 800m and 1500, with his ultimate goal to complete at the Olympics.

Ivan Tay

Hi I'm Ivan, I started cycling at 15 and quickly entered my first event, finishing in the top 20. One year later I secured my first podium finish at the Kent Ridge XC Race. 2009 was a year to remember when I won several local races, finishing second in the Singapore National Mountain Bike Championship and was selected to represent Singapore in the 1st Asian Junior Mountain Bike Championship. I'm currently racing under Cannasia-Cannondale cycling team for both MTB and Road Racing

Aida Othman

After leaving Kuala Lumpur 20 years ago, Aida’s home has been Auckland, Sydney, Dubai, and currently Singapore. An avid long-distance runner, she has participated in ultra-marathons like Ultima Frontera in Spain, Wadi Bih in Oman, Iznik and Cappadocia Ultra-Trail in Turkey, Hajar 100 in United Arab Emirates and back-to-back Comrades Marathon in South Africa. In 2013 and 2014, she participated in cross country multi-days running in United Arab Emirates called 7 Emirates Run where she ran her longest (12 days with total of 575km). She is training towards qualifying for Ultra Trail du Month-Blanc CCC in 2017. While her bucket list of ultra and adventure races never seems to get any shorter, she aspires to one day compete at International Association of Ultrarunners (IAU) in 100km, 24 Hour and Trail Championship. A qualified Chartered Accountant, she is also the creator of food and health blog SliceOfTorchGinger[dot]com. To perform at her optimal level; nutritious and clean fuel management is crucial for her long endurance running. PURE products complement this well and fit her philosophy of healthy living without unnecessary additives and preservatives. She looks forward to an exciting partnership with PURE in taking her ultra journey further.

Anna Eberhardt

I`m a professional Triathlete, new in Singapore, just moved here end of 2016 from Switzerland. With a top Hungarian Triathlon ranking as an age group athlete- multiple Hungarian half- and long-distance National Champion, multiple Hungarian Duathlon Champion, winning national and international races, I took part at the legendary Hawaii Ironman World Championship and I became a professional triathlete in 2013. I studied in Budapest at the Faculty of Architecture – University of Technology and Economics. Beside of the triathlon I used to work in Zurich as an architect. I`m a 70.3 specialist and my strengths are my bike/run combination; I have often the fastest run or bike split of the professional women. My 2015-16 triathlon season has seen my break onto every podium at every race I have entered, finally pulling together the previous 10 years of hard work and dedication to me three disciplines into results. 2016 Best results: 70.3 Ironman Budapest – 3rd, 70.3 Ironman Dublin – 3rd, Trans Voralberg Triathlon, Austria – 2nd, 70.3 Ironman Rugen - 3rd, Hungarian Triathlete of the Year 2015 and 2016. End of 2016 my standing was on the 70.3 Ironman Pro World Ranking 21th position. I`m looking forward to be part of the Pure Sport Elite Athlete Team and thank you for helping me during Training, Races to fuel and afterwards to recover well! Very excited to race in Asia! Bring it on!

Roz Alexander

My name is Roz Alexander and I am an Australian Professional Figure Athlete, based in Singapore. I have been competing at an International level for the last 10 years, including the Arnolds Sports Festival in Columbus, Ohio and most recently at The Natural Olympia in Las Vegas, USA where I took gold in Masters Figure and was crowned Overall Masters champion. Consequently, I qualified for my Pro card. I am a lifetime natural athlete and now competing under the INBA (International Natural Bodybuilding Association) all of my training products are governed by WADA. Pure offers approved products that are simple and safe options for rehydration during competition and totally natural sources of protein and recovery supplementation to support my training goals. My next goal is to excel in my Pro debut competition; The INBA World Championships in Budapest, Hungary in June 2016.

Charlene Tang

Charlene is a student-triathlete currently racing as an age-grouper. Formerly a gymnast of 12 years, she stumbled upon triathlon when she entered university in 2013. She relished the challenges that came with the multi-sport nature of triathlon and she started racing in both local and regional races (Metasprint Series, Bintan Triathlon and Port Dickson International Triathlon) where she finished in podium spots in her Age Group. In 2016, she came in 2nd in her Age Group at the Ironman 70.3 Asia Pacific Championships in Cebu, which also earned her a qualification slot for the 70.3 World Championships 2017 to be held in Chattanooga, USA. This year, the key focus would definitely be the 70.3 World Championships, and subsequently, other 70.3 distance races to strive for more personal bests and growth in this sport!

Colin O'Shea

Hi I'm Colin, I swam competitively in Ireland through school and university but took a break from the sport until I moved to Singapore in 2013. In 2014 I joined a cycling club and completed in my first triathlon. Triathlon has now become a big part of his life, having competing in Asia and Australia in sprint, Olympic distance and Ironman half and full distance. I have now set up my own coaching business _ COS Coaching. PURE sports nutrition fit in well with our philosophy for healthy living.

Ian Deeth

Hi I’m Ian, and I’m an Elite Obstacle Racer. My love for running developed when I started at Brunel University and began sprinting over 400m. I represented Great Britain at Under 23 level and Scotland at Senior Level. I competed regularly for Belgrave Harriers, during their 7-year continuous streak as Premiership British Athletics Champions and one of my greatest accomplishments was setting a national indoor record over 300m. During this time, I was coached by former Great Britain Bobsleigh International Paul Ireland and then later, GB Performance Coach and Olympian Todd Bennett (who is the former indoor 400m world record holder). When competing for my University, I won three BUSA gold medals and represented Great Britain students on numerous occasions. My focus is now firmly set on new fitness goals and my main passion is obstacle course racing. At the inaugural Asian spartan race in Malaysia, which combines running with taxing obstacles, I battled against 10,000 other competitors to finish in third position. Two months later in the first ever Singapore spartan race, I was crowned champion in the elite race, despite knocking myself out in the early stages of the event (when banging my head on one of the obstacles). I recently finished my first back to back Spartan races in Malaysia finishing second in the elite sprint race and then on the next day, fourth in the elite beast race. I have my sights firmly set on first place finishes in both Hong Kong and Bintan later this year, with the aim of competing at OCR races across Europe next year to qualify for the World Championships in 2017. I currently run the junior activities department at UWCSEA’s East Campus, coaching a number of sports with the aim of inspiring the next generation to enjoy and be passionate about health, sport and fitness for life. I am also the Athletics Analyst for FOX Sports and has covered numerous events including the London 2012 and Rio 2016 Olympics. I have also covered many major international sports as a live events host, most recently the Glasgow 2014 Commonwealth Games and Baku 2015 European Games. My favourite PURE product before and during a workout are the superfruits electrolyte hydration mix. It keeps me hydrated during my longer runs, is easy to absorb and tastes great. After my workouts, I use PURE Organic Cacao and Honey Exercise Recovery. It is the perfect fix for recovering from endurance events and tough workouts. It mixes easily with soy milk and I absolutely love the taste.

Jesper Ahlstrom

With 30 years with martial art (25 competitive) experience Jesper decided in 2012, when here arrived in Singapore to fly as a captain for Scoot, to leave martial arts and focus on triathlon and cycling races.  Jesper’s first triathlon was a “Half Ironman” in 1986 but it took him 25 years to go all in and compete in his second triathlon a Full Distances Ironman” in Copenhagen 2011. Jesper had now enjoyed great success coming first in his age group in the 70.3 Cebu Ironman and also first in his age group in Malaysia Ironman both in 2014, and has also qualified for and completed the World Championships in both distances during 2015! He’s had a great start to the race season of 2016, choosing to explore some different areas of endurance sports. Succeeding with an age group win in the Powerman Duathlon Asia Championship 2016 he is now focus on the Long Distance World Championships in Zofingen, Switzerland in September 2016. Jesper has also qualified for the X-Terra World Championship in Maui in October 2016 by winning the Malysia Championship. Other recent wins are Masters in Shimano Highway Cycling Race and the King of Mountain as a bonus. People around Jesper know that he’s very focused on fuelling his 'engine' in a healthy and correct way before, during and after racing. We're delighted he's choose PURE as his preferred sports nutrition.

Lewis Chua

Hello! I'm Lewis but most people call me the Buffalo. Born in Singapore but raised in New Zealand, so PURE was a natural Yes when they came knocking on my door. I am a strength sports lover and have been a professional weightlifter for the past 6 years. Being very competitive, I’d always strife for the best I can, some of my accolades are the 2012 Junior World Championships, 2013 World Championships, 2014 Commonwealth Games. My next goal will be to represent Singapore again at the 2018 Commonwealth Games.

Lorna Campbell

Lorna has worked in the world of professional sport for over 10 years in Asia and the UK. Working on major international events including the London 2012 Olympic and Paralympic Games, Commonwealth Games (2006, 2010, 2014) with Team Scotland, the 2014 Ryder Cup, Asian Netball Championships, Extreme Sailing Series, Tour of Britain and Tour of Beijing, Lorna knows the importance of good hydration and nutrition to allow athletes - across a range of sports - to perform at their peak. With a degree in Sports Science and Physical Education from Loughborough University, she has lived in Singapore since 2006 and is an avid sports participant herself - Cycling, Running, Golf, Yoga, Hockey and almost anything else she can have a go at!

Ben Crookenden

Ben started racing road triathlon in 2016 following an introduction to road riding during a BKK to Phuket tour with Siam Bike Tours and Z-Coaching covering 1,000km in nine days, it was all the motivation he needed. Having only been bitten by the racing bug in 2013 & 2014 he was a late starter to competitive sports starting with racing Superbikes in the Malaysian Super Series at Sepang Circuit.  NLOM Racing (Naughty Little Orange Monkey) was born and Ben finished third in the Championship, then inspired to take on Xterra Asia Series (off-road triathlon).  In 2015 Ben had an opportunity to race with Team Braap Brothers, focussing on dirt bike racing and competed in the 2015 Red Bull Romaniacs (RBR), The World’s Toughest Hard Enduro finishing Bronze Category in 85th world rankings.   Following wrist surgery after RBR he was forced to stop racing motorbikes and turned to triathlon towards the start of 2016, competing in mainly 70.3 distance races and making it to the Ironman 70.3 World Championship Mooloolabar finishing 4:38hr and hungry to improve.   A broken fibula towards the end of 2016 has set Ben back but the 2017 training has now started, with plans to compete in mountain biking, Xterra Asia Series, Ironman 70.3 and hopefully Ironman towards the end of 2017. ‘I have been using PURE products throughout 2016 following advice from a great nutritionist and its kept me fuelled in training, races and during the all important recovery.  I am new to this endurance sport and have needed all the help I could get so thank you PURE and the team’

Arrivo Primo Singapura (APS)

Often referred to as “the Steve McQueen’s of cycling”, Arrivo Primo Singapura (APS) is a Singapore based Triathlon and Cycling Team formed in 2013. The 42 men and women in APS come from Singapore, America, Italy, Spain, Australia, New Zealand, Poland, Denmark, England, Wales, Scotland and Turkey, and race in age groups ranging from 20-24 to 55-59. In 2015 they have team members competing at the Kona World Ironman Championships in Hawaii, Long Course World Championships in Sweden, ITU Olympic Distance World Championships in Chicago and many other Sprint, Olympic, 70.3 and Ironman distance races in Asia, Australasia and Europe. The team is also racing several cycling races across the region, culminating in November 2015 with the Tour de Bintan. In 2014 the APS Podium count was 71 and they have a rapidly growing number in 2015. Despite all the success the team is having, at its heart is a group of like minded individuals who are experts at keeping the right balance between the social and competitive side of racing.


TWENTY9ER Racing Team was formed in 2012, we are a Singapore based men's Elite MTB Racing Team. In our first full year of racing (2014) our racers through hard work and shear determination made this team the most successful MTB cycling team in Singapore! Our Team is currently comprise of season and dedicated cyclists, each with many years of riding and racing experience. Although racing is our primary focus, Twenty9er Racing Team is also involve in our communities by supporting various non profit organisations who promote awareness for their cause through cycling related events. #teamtwenty9er

Tin Hill Royals Touch

Tin Hill Royals Touch provides professional TOUCH coaching to anyone keen to play the game; players from Under 10s through all age groups, to players competing at the highest level of adult competition in Singapore. We take what we do SERIOUSLY so that you can too. If you want to play seriously at the highest level internationally, we will help you. If you just want to have a seriously good time, we can help there too! So, whether you want to play at the highest level or just have fun - Royals Touch is THE place to play one of the fastest growing sports in the World. Royals Touch aims to be a vehicle of change, using the sport of touch to enrich and empower lives. Royals Touch offers developmental pathways for children and adults with a desire to learn more. From playing, to coaching, to refereeing, Royals Touch creates opportunity for all. Royals Touch aims to provide players the chance to cultivate their skills to the highest possible level through inter-club competition, tournaments both domestically and internationally and through social advocacy programmes where our players, coaches and referees share their skills with the community at large.

Singapore Rugby Union